Two years after hitching its fate to
Microsoft's Windows Phone software, Nokia collapsed into the arms of the
U.S. software giant on Tuesday, agreeing to sell its main handset
business for 5.44 billion euros ($7.2 billion).
Nokia, which will
continue to make networking equipment and hold patents, was once the
world's dominant handset maker but was long since overtaken by Apple and
Samsung in the highly competitive market for more powerful smartphones.
Nokia's Canadian boss Stephen Elop, who ran Microsoft's business
software division before jumping to Nokia in 2010, will return to the
U.S. firm as head of its mobile devices business - a Trojan horse,
according to disgruntled Finnish media.
He is being discussed as a
possible replacement for Microsoft's retiring CEO Steve Ballmer, who is
trying to remake the U.S. firm into a gadget and services company like
Apple before he departs, though it has fallen short so far in its
attempts to compete in mobile devices.
"It's very clear to me
that rationally this is the right step going forward," Elop told
reporters, though he added he also felt "a great deal of sadness" over
the outcome.
In three years under Elop, Nokia saw its market share collapse and its share price shrivel.
In 2011, after writing a memo that said Nokia was falling behind and
lacked the in-house technology to catch up, Elop made the controversial
decision to use his former firm Microsoft's Windows Phone for
smartphones, rather than Nokia's own software or Google's ubiquitous
Android operating system.
Nokia, which had a 40 percent share of
the handset market in 2007, now has a mere 15 percent share, with an
even smaller 3 percent in smartphones.
Shares in Nokia surged 39
percent to 4.10 euros on Tuesday as investors who had borrowed and sold
the stock to bet on further price falls rushed to buy back to limit
their losses. They are still only a fraction of their 2000 peak of 65
euros.
After today's gains the whole company is worth about 15
billion euros, a far cry from its glory days, when it peaked at over 200
billion euros.
Microsoft shares in Frankfurt were down about 2.2 percent.
SOLD FOR "PEANUTS"
The sale of the handset business is not the first dramatic turn in the
148-year history of a company that has sold everything from television
sets to rubber boots, but it was taken as a hard blow in its native
Finland.
For many Finns, the fact that a former Microsoft
executive had come to Nokia, bet the firm's future on an alliance with
Microsoft, laid off tens of thousands and then delivered it into
Microsoft's hands, was a galling snub to national pride.
"(Elop's
predecessor) Jorma Ollila brought a Trojan horse to Nokia," widely read
tabloid Ilta-Sanoma declared in a column. Ollila built Nokia into a
global powerhouse but was blamed for being late to recognize the threat
of Apple's iPhone and the smartphone revolution.
"As a Finnish
person, I cannot like this deal. It ends one chapter in this Nokia
story," said Juha Varis, Danske Capital's senior portfolio manager,
whose fund owns Nokia shares. "On the other hand, it was maybe the last
opportunity to sell it."
Varis was one of many investors critical
of Elop's decision to bet Nokia's future in smartphones on Microsoft's
Windows Phone software, which was praised by tech reviewers but hasn't
found the momentum to challenge the market leaders.
"So this is the outcome: the whole business for 5 billion euros. That's peanuts compared to its history," he said.
Alexander Stubb, Finland's Minister for European Affairs and Foreign
Trade, said on his Twitter account: "For a lot of us Finns, including
myself, Nokia phones are part of what we grew up with. Many first
reactions to the deal will be emotional."
Nokia's new interim CEO
Risto Siilasmaa painted a picture of just how grudgingly the call to
sell had been arrived at, describing how the board had met almost 50
times after the approach by Microsoft as it explored alternatives to a
sale.
Ballmer, at a news conference in the Finnish capital,
sought to assuage fears the deal would hit jobs in the Nordic country
and said Microsoft would build on the recent growth of Nokia's flagship
Lumia smartphones.
Nokia said it expected around 32,000 people of its roughly 90,000
worldwide staff would transfer to Microsoft, including about 4,700 who
will transfer in Finland.
PIVOTAL MOMENT
It is also a
pivotal moment for Microsoft, which still has huge revenues from its
Windows computer operating system, Office suite of business software and
the X-Box game console, but has failed so far to set up a profitable
mobile device business.
Microsoft's own mobile gadget, the Surface tablet, has sold tepidly since it was launched last year.
"It's a bold step into the future — a win-win for employees,
shareholders and consumers of both companies," Ballmer said in a
statement. "Bringing these great teams together will accelerate
Microsoft's share and profits in phones and strengthen the overall
opportunities for both Microsoft and our partners across our entire
family of devices and services."
The move leaves the Finnish
company with Nokia Solutions and Networks, which competes with the likes
of Ericsson and Huawei in telecoms equipment, as well as a navigation
business and a broad portfolio of patents, which will be licensed to
Microsoft.
The Nokia deal thrusts Microsoft deeper into the hotly
contested mobile phone market, despite some investors urging it to
stick to its core strengths of business software and services.
Elop will return to Microsoft as its board ponders a successor to Ballmer, who will depart in the next 12 months.
Activist fund manager ValueAct Capital Management, which has been
offered a board seat, is among those concerned with Ballmer's leadership
and his attempts to plough headlong into the lower-margin, highly
competitive mobile devices arena.
Others applauded Ballmer's aggressive gambit.
"Microsoft cannot walk away from smartphones, and the hope that other
vendors will support Windows Phone is fading fast. So buying Nokia comes
at the right time," said Carolina Milanesi, an analyst at Gartner.
"In today's market it is clear that a vertical integration is the way
forward for a company to succeed. How else could Microsoft achieve
this?"
As part of Microsoft, Elop will head an expanded Devices
unit. Julie Larson-Green, who in July was promoted to head a new Devices
and Studios business in Ballmer's reorganization, will report to Elop
when the deal is closed.
FIRE SALE
Analyst Tero Kuittinen
at consultancy Alekstra said the sale price of Nokia's phone business,
about a quarter of its sales last year, represented a "fire sale level",
though others were less clear about what a shrunken Nokia was worth.
"What should be paid for a declining business, where market share has
been constantly lost and profitability has been poor?" said Hannu
Rauhala, analyst at Pohjola Bank. "It is difficult to say if it's cheap
or expensive."
Nokia is still the world's No. 2 mobile phone
maker behind Samsung, but it is not in the top five in the more
lucrative and faster-growing smartphone market.
Sales of Nokia's
Lumia series have helped the market share of Windows Phones in the
global smartphone market climb to 3.3 percent, according to consultancy
Gartner, overtaking ailing BlackBerry Ltd for the first time this year.
Still, Google Inc's Android and Apple's iOS system make up 90 percent of
the market.
Nokia said in a statement it expected that, apart
from Elop, senior executives Jo Harlow, Juha Putkiranta, Timo Toikkanen,
and Chris Weber would transfer to Microsoft when the deal is concluded.
It did not say what roles they would take there.
The deal is expected to close in the first quarter of 2014, subject to approval by Nokia shareholders and regulators.
No comments:
Post a Comment
whizqidconcept@gmail.com