Hip TV Announces The Launch Of 24 Hour DSTV Channel

Smooth Promotions, the producers of Hip TV, the urbane music and lifestyle
show today announced a major

development.

The popular entertainment brand will
launch as a full-fledged 24-hour
channel on the DSTV platform,
broadcasting to over 40 countries in
Africa, according to founder and
executive producer Ayo Animashaun.
Hip TV was founded in 2007, as a
broadcast platform for HipHop World
Magazine, the most respected music
magazine on the continent.
Animashaun, who set up the Hiphop
World brand in 1995 at 25, says the
coming of Hip TV Channel is more than
a dream come true.
'We've worked on this for years, many
years' he says. 'And I'm humbled,
grateful, excited, nervous, and fulfilled
that we're finally going to deliver our
own channel, a hundred percent
Nigerian property to the world. At
Smooth Promotions, we have a
mandate to deliver the best possible
content to our audiences on all
platforms. Everyone knows our
magazine, which is our print platform.
We're present online with out websites
and weekly issues. We're kicking off a
24-hour radio service called Street Hop.
And after six years, it's gratifying to be
able to say you will soon be able to
tune in to our own proudly Nigerian
channel.'
He continues, "It means a lot of work
and a lot of responsibility to us. For
many years, we have nurtured our own
idea of how entertainment, music and
lifestyle programming should be. It's
not time for so much talk but time to
walk the walk and we are very excited
about the huge opportunity to be in
millions of homes, not only in Nigeria
but across the continent.
We are confident we will bring
something refreshing to the table."
Hip TV is expected to go live later this
year, after a launch event with details
to be announced soon.
The channel, Animashaun says, will
combine news, trends and lifestyle
reporting, with the regular
programming Hip TV has come to be
known for. "We're keeping all the
regulars, all the segments like Dead
Curious, Hip TV Specials, I thought you
knew, Caught Out there, and many
others. But we're also working day and
night to finish out new concepts that'll
titillate."
Hip TV studios will be located in Lagos
and London, with roving reporters and
analysts around the world.