Wednesday 29 October 2014

Meet MD/CEO Slot Systems Limited (SLOT)

Nnamdi Ezeigbo is the MD/CEO of Slot Systems Limited, the home of mobile phones and devices that is popularly known as SLOT by all and sundry.

Slot Systems Limited boasts of about 43 offices nationwide and has a vision of "conquering Africa".
Slot has become a household name in Nigeria, but only few people know that Nnamdi started with the sales and repairs of computers.
Having graduated as a Computer Engineer, Nnamdi proceeded to serve his fatherland as a corps member at Guinness Nigeria Plc. With NYSC done with, Nnamdi, like a lot of Nigerian Graduates had his eyes set on getting a job with an oil firm. However, this was not to be. He eventually got a job which he left after a month because he was not fulfilled. This was the beginning of a two-year streak of joblessness. His joblessness motivated him to learn a trade and as a Computer Engineer, he decided to acquire practical knowledge and technical know-how in his field of passion. Luckily for him, he had a friend who had a computer engineering outfit at that time, hence, he was able to put up with his friends for six months, learning the trade of computer repairs.

Nnamdi was passionate and willing to learn. He not only got his hands dirty but because he was all about learning, he told his friend not to bother paying him any stipend. It was during this time that he got to understand the Nigerian business environment. He discovered it was more like a predator and prey relationship. Business owners seemed to be interested in making money at the expense of the customer. Nobody cared about creating value. This was where he saw the opportunity that is known as SLOT today.
However, before the six months were up, Nnamdi had what he calls value misalignment with his friend and was asked to leave because he wouldn't compromise his values. At this point, he had learnt enough to start something of his own, however, because he wasn't doing it for the money, he didn't have money to secure a space to work from. He then
decided to share a small space with a bookshop owner on a street in computer village, and that was how he started.

When he started, he wasn't known as SLOT because all he did was to repair computers for people at the small space he shared with the bookshop owner. Over time, he was able to
build a reputation with a focus on creating value which gained him friends, acquaintances and loyal customers. He was also able to make
some money which eventually enabled him to get a small space which he called SLOT.
The name SLOT was an alias his customers gave him. When working on their computer systems,
he would always ask them to slot the cards in the computer. And that was how they started calling him Slot. Making the same alias his company name came easily to him, since the
"SLOT" brand was already attached to him. His foray into sales and services of phones started when GSM came into Nigeria. Nnamdi had travelled to South Africa before then and has seen what GSM was doing in South Africa
and the opportunity inherent in it. So, it was only logical for him to diversify and that diversification now amounts to 90% of what SLOT does, while computer sales and services
accounts for the remaining 10%. Nnamdi entered the GSM market at a time when it was dominated by the telecoms companies who were selling phones and accessories at very
high costs. So, he saw an opportunity and started selling phones at affordable prices and because customers were satisfied with SLOT
products, they started trooping in their numbers. Though the phones were of high quality, SLOT still offered a warranty behind them. That was the culture Slot introduced to the market.
For him, his success story hinges on the fact that SLOT was sensitive to opportunity and were able to identify such a golden opportunity

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