You cab now buy the Apple Watch in
Apple Stores. And in a select number of Apple Stores, you can buy the
$10,000 Apple Watch Edition, in 18k gold.
This is Apple's first true luxury product, and it's priced accordingly.
In the world of fine watches, $10,000 is an important threshold. Once
you cross that line, you start buying for investment. These are the
watches that become family heirlooms: timepieces that are kept forever,
worn on special occasions, and eventually passed down to children.
It's virtually guaranteed your children are not going to want a first
generation Apple Watch. In fact, in only a few short years the Apple
Watch Edition may only be attractive as a collectible, a
first-of-its-kind device. Or it may be worth only as much as the
precious metal its made from.
Luxury watch brands, on the other hand, have been making mechanical movements and gorgeous watch cases for centuries.
Their intricate movements and insanely strong pedigree helps them
maintain their value. And the best part is: the technology changes very
slowly.
Here are just a few smart purchases for those in the market for an investment-grade watch.
IWC Portugieser Automatic IW5007
The Portugieser is one of IWC's most popular models. With its legendary Pellaton winding system and select ceramic components, this watch is sure to hold its value.
Suggested Retail:
$13,700
Rolex Datejust
Rolex is probably
the most recognized watch brand in the world. This means that everyone knows how great the Datejust is — and everyone wants one.
Suggested Retail:
$12,750
Jaeger-LeCoultre Master Memovox
Jaeger-LeCoultre is a watch name that needs no introduction. It's
been making spectacular watches with insanely precise movements since
1833 and the elegantly designed Master Memovox continues that tradition.
Suggested Retail:
$11,100
Calibre de Cartier Chronograph
Cartier's legendary pedigree is exemplified by the Calibre de Cartier. Its in-house movement will ensure decades of use.
Suggested Retail: $11,300
Omega Seamaster Aqua Terra
The Omega Seamaster is an undervalued watch. Though it may not fetch
full retail when resold, the Aqua Terra has an enthusiastic following
for its precise movement and understated details.
Suggested Retail:
$9,732
Rolex Submariner
Rolex's Submarier is the most recognizable dive watch in the world.
It's a staple of any watch connoisseur's collection and has never gone
out of style.
Suggested Retail:
$8,550
Habring 2 Doppel 2.0
The Doppel 2.0 is a significant achievment made by relative newcomer, Habring. Only 20 were made, so it's also extremely rare.
Suggested Retail:
$7,800
Maurice Lacroix Masterpiece Gravity
The Masterpiece Gravity is a new timepiece by Maurice Lacroix, but its unique feature, the "sapphire box," sets it apart. Only 250 were made.
Suggested Retail:
$13,900
Looking to start a watch collection?
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