I came across this open letter from a fan to baddo Olamide, I had to
share it because I belive this fan speaks the truth. Read the open
letter below: – I am a fan of yours and I have followed your growth from
the days with Id Cabasa and the Coded Tunes crew, to your days under
Toni Payne’s management. Parting ways with her was quite risky but I
felt it was a move worth making as you needed a fully dedicated
management to grow your career.
That move paid off and you’re now better
off for it. Pitching your tent with 1805 Entertainment, your immense
talent and the void left by Dagrin’s demise meant only one thing – A top
spot for you! I am glad you fit in perfectly. A bolder move to start
YBNL Nation and you going ahead to drop your second album on the YBNL
Nation/1805 Entertainment imprint was another risky move that still paid
off.
At that point, I knew the “god of music” was behind you. Though it
wasn’t so surprising to see the street embrace the album cos of it
quality street wise content, the rate at which the “butties” accepted
you too was alarming. People preached the YBNL gospel and gladly talked
about how good the album was. Even my cool friend Barr. Fola Alade
became an advocate of “Razz being the new Cool”, no thanks to you.
But
while we where enjoying Jale, Street Love, Jesu O kola, Stupid Love,
First of All, Ilefo Illuminati amongst other beautiful songs, dear
Olamide, you unconsciously killed the album! Yes, you unfortunately
killed it by releasing too many materials not so long after the album
dropped and you shifted our attention off the album. To make matters
worse, some of these songs were not half as good as the songs on the
album and they also were not well promoted, Confession, Tonto Dike,
Baddest Nigga That ever liveth, e.t.c.
Needless to say that some were
also really good, cos some of us still have Turn Up and Durosoke topping
our playlists. Baddo, have you heard of the point of equilibrium?
That’s the point when the law of diminishing return sets in. It happens
to everything and everyone. In simple terms, it’s the point where you
get to the peak, have nothing to extra to offer and the drop starts. To
some, the drop might not be deep while to some, they would never rise to
that point again. Unfortunately, this happens a lot in the music
industry.
While we agree that you are HOT at this moment and the
inspiration is much, brother, please do not wear yourself out. Ma le ara
e ni ere. Truth is when you saturate the market with too many
materials, we get tired easily, we don’t pay full attention to them and
the songs end up not getting as much love as they should.
Keep
recording, keep saving them in the cloud and don’t push too many songs
within a short period. Let the fans yearn for more, let us savour the
goodness of some of what you already have. On a final note, I love the
way your personality is gradually evolving ‘cos building a brand of
yourself should be beyond your music. I foresee a near future where
corporate brands that want to connect with the streets would come to
you, simply because you are the link between the streets and the
corporate world.
A celebrated grass to grace story. The true voice of
the streets.
Follow you twin bro's step #BANGERLEE he doesn't push too much, one step at a time
ReplyDelete